The Studebaker watches were identical to the South Bend line and were made on the same production line. In the 1920s the company offered a "Studebaker" watch on a mail order basis. All watches carried a “insured for a lifetime guarantee.” In fact, there are thousands of South Bend watches still running today.
Numerous styles and models were available with a price range from $16.00 to $125.00. Later this was discarded and watch illustrations were shown with a purple ribbon across the watch face. Full-page ads showing the South Bend watch running in a block of ice were particularly effective. Ambitious nationwide advertising was largely responsible for this early prosperity. During its peak years the company produced 60,000 watches annually and employed nearly 600 employees. Through the first two decades of the twentieth century the company grew and prospered. South Bend Watch Company, South Bend Indiana
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